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May 15, 2017

Why Rebrand a Diocesan Office? (An Interview with Anthem Philly)


What do Our Lady of Guadalupe, Apple, and Anthem Philly have in common? In this episode, we talk to Megan and Jacob, directors of the Office of Youth and Young Adult Ministry for the Archdiocese of Philadelphia, and they tell us why they went through a rebranding process, why they chose a new name, and how this process is rooted in their mission to create intentional disciples. Even if you are not involved in youth or young adult ministry, this interview will help you think about how your ministry builds trust with the people you serve.

For more information on ANTHEM, please visit and follow them on:


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